You get what you pay for. That’s the adage. Is it possible to put this old saying on the shelf and find low-cost advertising with great returns on your investment?
When it comes to advertising your small business on a limited budget, it’s more accurate to say you get what you look outside the box for, instead of you get what you pay for.
The payment is still there. But the idea is to transfer some of that payment from dollars into other, less green kind of payments. You pay by using more of your time and creativity. Here are some ideas:
1. Be Search Engine Friendly
When people want to find something it often starts with an online search. Being listed in the organic results of a search page is very powerful stuff. Optimize your site based on the most current understanding of what AI (artificial intelligence) crawling algorithms deem favorable. A good place to go for knowledge about everything search related is Search Engine Land.
2. Pay-Per-Click Advertising Works
With a little research, pay-per-click ad strategies can be a fantastic bargain. Set a budget and target relevant key phrases across several different platforms. Track the performance of your campaigns and fine-tune your bids for maximum returns.
3. E-commerce Is Huge
If you have an opt-in list, you have a targeted group already consenting to lend you their ear. Bend it. They are a targeted, ready-made audience waiting for you to solve all their problems. Help them do just that. Take advantage of email marketing automation services to hone in on the sale.
4. Publish Informative Articles
An attractive advertising technique is through writing compelling pieces that answers questions and solves problems. Disseminate your work with feeds and submissions to media outlets in your market. People that visit you through your articles are more apt to be buyers. Good, informative content establishes credibility and expert status – and people will buy from someone they trust.
5. Create Long-Term Inbound Linking Strategies
Aside from the direct exposure you’ll receive, establishing a network of inbound backlinks can improve your rankings in search. The mission of your business should be quality driven; an emphasis on your product’s inherent value and the reputation of your company as an expert in your field. Link out to brands that represent the quality you expect, and a fair percentage of inbound links will reflect your expectations of quality.
6. Use the Power of Free
Offer a valuable free product or service. Make sure your freebie is valuable as a stand-alone, but use it as a teaser that heightens interest in backend offerings. Track your prospects for followup marketing.
7. Market Locally
People are naturally predisposed to doing business with local companies. Take advantage of this by concentrating on print and media saturation in your immediate geographical area. Online search giants are very cognizant of the localized effect, so optimize your online presence for local search results.
In conclusion, try out all ten of these advertising methods on a continuing basis for a nice uptick in traffic and sales. Ask yourself what else you can do to advertise cheaply, yet effectively. All it takes is a little creativity and thinking outside of the box.
ABOUT THE AUTHOR
Brett Krkosska provides how-to advice on small business and home-based work issues. He is the founder of HomeBizTools and the publisher of Straight Talk, a syndicated column that offers a unique perspective on today’s business issues.