Create your own clothing label using bulk brands and sell it as your own.
Question from HBT reader: Can I buy bulk clothing, add designs, change the style and sell it as my own? I have no means of making clothing from scratch. Will this idea work?
Clothing is considered utilitarian in nature and for the most part is not protected by copyright.
However, items with a distinctive cut, color, and pattern may be identified with a particular brand and therefore protected as “trade dress” if these features can’t be separated from the utilitarian aspect of the garment.
So, if an item is not trade dress, it’s okay to buy clothing in bulk from a major brand and “sell it as your own.”
You could, for instance, buy 1000 plain t-shirts from a major brand, add your own label or replace the original label, add your own print designs, add stitching… whatever you like.
ABOUT THE AUTHOR
Brett Krkosska provides how-to advice on small business and home-based work issues. He is the founder of HomeBizTools and the publisher of Straight Talk, a syndicated column that offers a unique perspective on today’s business issues.