Marketing with content is great way to expand the visibility of your business. Use these promotion tips to enhance the reach of your created content.
Well-written, tightly-focused articles are in high demand by thousands of online publishers. Why? Because publishers view good content as a value-added asset, enhancing their own brand awareness and deepening relationships with clients and customers.
As a content provider, you can attract a substantial and continuous flow of new prospects from online venues that might otherwise be inaccessible. And unlike other promotional methods, you get this traffic without spending a penny on advertising.
So make it easy for publishers –your willing and enthusiastic partners– to find and publish your material.
Syndicate Your Articles
Syndicating your articles makes it easy for site owners to put your content on their website. It’s a real time-saver and totally hands-off for webmasters.
Automation is a big selling point of online syndication. The syndicating site simply inserts 2 lines of code on their web page, and your articles are distributed from your server to their web page automatically. You have total control over content and style, while the webmaster never lifts a finger again.
It’s an ideal situation for you. Once a site agrees to accept your articles through syndication, you are freed from the job of marketing each article individually to the site owner. A marketer’s dream!
For details on setting up your syndicated feed, read this article by William Bontrager.
One of the first places to start marketing your syndicated feed is on your website. Post a sample article so others can see the quality of your work, and show them how to set up their web page to accept your articles.
For additional marketing muscle, solicit webmasters from the resource box of your article. Include a line to let them know your column is available for syndication. A short text link such as “Click here to put this column on your site” will suffice.
Publish Your Own News Channel
Your own news channel allows you to broadcast your content with one text file. The protocol to accomplish this is called RSS. This stands for Really Simple Syndication, or Rich Site Summary, depending on who you talk to.
Creating your own RSS feed of your original content is really, well, simple. Once created, your RSS content file can be read by news aggregator programs.
There you have it! Start now and give publishers what they need, while you enjoy no-cost advertising.