Create a business that is built upon the principles of success.
A business that is robust and thrives doesn’t happen by accident. These three business principles are key to having a healthy business.
You are unique. There is no one else who has an exact copy of the life experiences you bring to this moment in time. It doesn’t matter who you are, or what you’ve been doing up until now, there is a target group of people out there who want to know what you know, or can use what you produce.
Given our current level of technology, and our ability to communicate with anybody in nano-seconds, there really is no reason not to profit from your uniqueness.
While there may be some things which are not marketable (a little research weeds out the flops), success is primarily a matter of how you package and present yourself, your product, or your service. All you must do is build upon what you know and apply it within a comprehensive business model.
For example, perhaps you have lost 20 pounds on a diet of easily prepared, yummy dishes. How many folks out there want to lose weight and like yummy dishes?
Perhaps you’d like to write a weight loss book. Do you know how to write a book? Do you know how to create a marketable book? Do you know how to create interest in a book? If not, you must educate yourself in the areas of your business where you fall short.
Understand what people want, how and where they go to find what they want, and the triggers that create a response to buy what they want. Utilize marketing techniques that will bring in qualified buyers.
You’ll find success is a shorter path when you build relationships with those who can help you succeed. In the beginning you may feel you can do everything associated with your business by yourself. Ultimately, this is a recipe for snail-paced growth or even stagnation.
Build relationships with your customers, companies, and experts who can help you climb higher. Outsource tasks which don’t directly contribute to your creative output. Use services that automate routine aspects of running your business.
Partner with professionals who can lift you further than you could on your own. If you were a mountain climber, you wouldn’t try to reach the peak of Mt. Everest alone. You reach the top with a team of people who have the same goal as you.
Work Hard / Work Smart
Success comes when you work hard. Especially in the beginning. As you become an expert in your field, you then discover how to work smarter instead of harder. Work hard now to lay a foundation which will attract money. This will naturally cause you to see how to work smarter. Money comes more easily to those who work smart.
The time it takes for you to succeed – to begin earning money – is entirely up to you. If you are aggressive about learning new skills and applying the tools available to you, then you will earn money in the shortest time possible.
You don’t get rich by accident, nor as a general rule does it happen quickly. It happens on purpose when you apply what you know. A business is built by offering real products or services that people actually need and really do use. Apply your knowledge to help people get what they need – even if they don’t know they need it yet. This is the hallmark of success.
With these three principles in mind, have a look at the next article in this series, Start a Business That’s Right For You, and identify the type of business best suited for you.
ABOUT THE AUTHOR
Brett Krkosska provides how-to advice on small business and home-based work issues. He is the founder of HomeBizTools and the publisher of Straight Talk, a syndicated column that offers a unique perspective on today’s business issues.