Create a YouTube Channel For Profitability

Plan Your YouTube Channel For Profitability
This entry is part 2 of 5 in the series How To Become a YouTube Personality

Creating a great YouTube channel that makes money starts with a plan.

The first thing you want to do when thinking about making a YouTube Channel is to figure out what type of videos you would like to make.

A big part of this is going to be: Why you are wanting to make the videos? If you know why, you can decide on a channel to create.

If you are simply wanting to share your wisdom with the world this choice should be a little easier. You aren’t bound by needing to gain views or make lots of money, if any at all. You are looking to target an audience of people interested in what you have to offer. Money made, and people watching, is just a bonus.

Research The Market

If you’re looking to monetize your videos, it’s wise to do a little research.  Here are a few good questions to ask:

  • Examine topics people search for. Why are they popular?
  • What channels have the most subscribers?
  • What are the trending patterns?
  • Who would be interested in linking to you?
  • Where would be a good place to share your videos?

Answering these questions will give you an idea of what type of profitable area you might want to work in.  Your expertise, or area of interest, combined with a targeted marketing approach (based on your answers to the above questions) greatly enhances your prospect of being profitability.

Pick a Topic You Love

The field is wide open when it comes to videos people like – comedy, music, art, journalism, even whispering – are just a few areas where people gather in large numbers.  Present your skill or talent in an interesting and captivating fashion, optimize your channel for visibility, and popularity is much more likely. Eventually, you could see yourself on the front page of trending videos.

Finding something you’re comfortable with should be your first priority. And keep in mind that no matter the reason you are making the videos, you have to project enthusiasm about your project. Your personality will shine through and take you a good distance further.

Next up in this series we’ll examine software you can use to produce your videos.

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Tyler Murphy is a freelance writer and graphic designer. He is also a certified pilot and spends much of his free time touring the wide open skies.

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